Electronic Economy
Qualification given: Bachelor / Software Developer. Economist
Faculty: Faculty of Finance and Economics, Faculty of Information Technologies
Department: Department of Economy
Study period: Full-time – 4 years
Let's figure out your motivation for entering the specialty, dear applicant. This specialty:
- is new for the region and the country, which means you are a rare specialist
- is unique because it teaches the activities of search engine optimization for websites promotion, the use of contextual and banner advertising, marketing in social networks and media, electronic PR, content management, marketing through mobile applications, web analytics, skills of working with databases, application software, the use of computer technologies in work, creating advertising materials
- has prospects in providing the possibility of remote work in business, marketing, advertising
- promotes flexible employment through the organization of your own business
- provides employment in innovative areas, where you freely analyze the market situation and make a forecast of demand using mathematical and software tools; develop marketing strategies; carry out electronic PR, blog organizations
- provides an opportunity to get a prestigious job as marketing specialist who plans and conducts advertising campaigns on the Internet, compiles advertising texts, technical specifications for banners, teasers and other advertising modules, analyzes the effectiveness of the company
- is an interesting and highly paid job in the field of electronic business
- requires constant professional and personal development to implement effective growth strategies for your company
Skills and competencies
It is obvious that your competencies and skills are relevant in the 21st century, because they are related to:
- formulation and solution of applied problems in the field of information and communication technologies using methods of discrete mathematics
- application of probability theory and mathematical statistics to form a probabilistic approach in engineering
- solution of practical problems in marketing using modern office computer applications
- development of visual solutions for marketing communications with the target market
- development of computer programs in an object-oriented language
- development and implementation of search engine optimization promotion strategies and plans based on web analytics
- carrying out an in-depth analysis of the current and forecast marketing situation in order to justify the management decisions made
Graduate destinations
- In the sphere of the economy of Novopolotsk, about 4 thousand business entities of various forms of ownership operate, including 98 industrial organizations, 67 construction organizations, 42 transport organizations, 212 retail and wholesale trade entities.
- The largest customers of personnel in the field of electronic business are Joint stock company Naftan, Polimir Plant, branch Novopolotskzhelezobeton, Joint stock company Krichevtsementnoshifer, Joint stock company Izmeritel, branch of Novopolotsk bakery Joint stock company Vitsebskhlebprom, Limited Liability Company Yudzhen, Joint venture Closed joint stock company Interforest, Limited Liability Company LubawaLux.
Professional activity
Your biggest, most important, characteristic professional competencies:
- planning of the nomenclature and assortment of products, trademark (brand) management in order to increase sales volumes
- conducting web analytics, analyzing the interests and behavior of the target audience of the resource, managing site traffic and its conversion
- using mobile marketing technology to promote products and brands, including marketing through mobile apps and working with QR codes
- pre-project survey, identification of the customer's information needs in the field of electronic marketing and the formation of requirements for the projected information system
- participation in the formation of the organization's policy in the field of informatization of its activities and the preparation of drafts of relevant documents (concepts, plans, activities, programmes, decisions)
- development of business plans for investment projects to create new technologies
- assessment of competitiveness and economic efficiency of the developed technologies
Technologies of education
- interactive and computer technologies
- case method, business games, project method
- internships in resource centers
- education at partner universities (Russian Federation, People's Republic of China, Republic of Azerbaijan, Republic of Uzbekistan)
- lectures by guest professors (scientific, social, professional, integrative) and seminars (educational discussions, brainstorming sessions)
- internships with invited employers and the fulfilment of course, diploma, commercial projects on topics from employers
- interdisciplinary diploma projects
- participation in conferences, international forums
Do you have any questions?
Email:
, i.zenkova@psu
Telephone:
+375 214 59 95 54