About the programme
Program “Electronic Marketing”
Electronic marketing is a sphere of professional activity dealing with the establishment and development of long term economically profitable relations between the commercial organizations and their customers using information and communication technologies and systems, including website promotion, using contextual and banner advertising, social media and media marketing, electronic PR, content management, marketing via mobile apps and web analytics.
Assigned qualification: marketer-programmer
Study period:
Where can I work?
The graduates can work as:
- Specialists in Website Promotion;
- Business Analysts;
- Software Engineers;
- Marketers;
- Marketing Specialists;
- Programmers;
- Systems Analysts;
- System Architects;
- Economists;
- Account
The graduates can work at / in:
- industrial enterprises of various kinds and forms of property;
- retail sales and wholesale organizations of state-owned and privately owned legal entity;
- small enterprises and privately owned organizations;
- organizations in the educational, health care, and social service spheres;
- project and research institutes;
- higher educational establishments;
- ministries, state committees and agencies, executive and administrative bodies at various levels.
Courses
Humanities and Social Sciences:
- Philosophy;
- Sociology;
- Political Science;
- History;
- Logics;
- Economic Sociology / Political Institutes and Processes in the Information Society.
Science:
- Mathematics;
- Mathematical Methods and Marketing Decision-Making Patterns;
- General theory of Statistics;
- Probability and Mathematics Statistics;
- Strategic Marketing;
- Financial Mathematics and Management.
General Professional and Specialized:
- Foreign Language;
- Algorithmization and Programming Bases;
- Vital Activity Security;
- Information Security Bases;
- Fundamentals of Economics;
- Network Applications Programming;
- Economy of Organizations;
- Information Systems Designing;
- Object-oriented Programming Bases;
- Distribution Channels and Marketing Logistics;
- Marketing Research;
- Marketing Communications;
- Principles of Marketing;
- Pricing Policy;
- Trade Policy and Brand-Management;
- Web-Marketing and Electronic Commerce;
- Sales, Business Negotiations and Presentations Technology;
- Distributed Systems of Information Processing;
- Belarusian (Speech Culture);
- Web-design and Usability;
- Information Technologies in Marketing;
- Creative Management;
- Metrology, Standardization and Certification in Information Technology;
- Customers Relations Management;
- Database Management Systems;
- Bases of Network Technologies;
- Accounting;
- Industrial Marketing;
- International Marketing and Foreign Economic Activities;
- Corporate Information Systems;
- Consumer Behaviour;
- Field Marketing;
- Software Program and Services Marketing;
- Legal Regulation of Marketing Activity;
- Innovation Management.
Practical Training
- Technology Practice (3rd year, 3rd semester). Duration: 4 weeks. A student gets acquainted with the company structure, the main business processes and marketing activity specific nature of marketing activity;
- Pre-graduation Practice (4th year, 8th semester). Duration: 4 weeks. The practice presupposes deepening the theoretical knowledge and developing practical skills. Besides, a student collects and analyses the information and other materials for the graduation paper.
