Полоцкий государственный университет


The number of Internet users is increasing every day. The Internet is changing the way we work, study, spend our leisure time and communicate with one another. The digital world is developing rapidly identifying new trends in advertising and public relations. To learn more interesting things about the digital world and its trends, the Strategic Communications Centre and the Department of Social Studies and Humanities held Summer School “PR and Communications” on August 19-21, 2019.

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Using transparency in content has been trending for a long time. It is not so easy to impress the audience with good content, but even more difficult is to make people believe in such information. The audience needs openness, honesty and transparency. Three special guests were invited to the summer school to give some tips on how to create impactful presentation content. The school participants learnt about the storytelling techniques in brand promotion and some copywriting rules. The Chief Editor of the news website gorod214.by Alexander Yarmots told the students about how the news appears on the Internet and how editions of web media work.

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A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.  Good content is not enough to interest the audience. A good picture is also essential if you want to build your brand. Making photos is the best practice. Today, saturated colours are trending. PSU graduate Aelita Chervonnaya shared her experience in creating such photos.

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The content, photos and videos help to create communication between the audience and brand. Brand communication is an important part of brand management as well. Teamwork is an effective way to achieve common goals and objectives. Nowadays no modern company can do without HR-managers who make fundamental contributions to the organization's culture, development, and exceptional staffing. HR-manager Lyudmila Voroshilova gave a general overview of the work, expectations, and contributions of an HR-manager.

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The school participants not only listened to the speakers but also used some storytelling techniques for a presentation that wows. Besides the students, schoolers and those who have already tried themselves in some profession attended the Summer School “PR and Communications”. That’s why all the stories were different and interesting.

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Although the Summer School “PR and Communications” was held at PSU for the first time, that was a real success. Special thanks to the invited speakers – Lyudmila Voroshilova, Alexander Yarmots and Aelita Chervonnaya – who shared their practical experience with the school participants. The digital world has already become a reality that is constantly changing. Which means “PR and Communications” School always finds hot topics to discuss and new faces to come.


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Anna Nanos
Ekaterina Toleryonok