ELECTRONIC MARKETING - Полоцкий государственный университет имени Евфросинии Полоцкой
Electronic marketing
Qualification given: marketer-programmer
Study period: full-time – 4 years
Traditional marketing with its common approaches is not enough to sell effectively nowadays. Most companies went online which means different rules and requires new marketing instruments such as websites, social media, and virtual platforms. Internet-Sales sphere requires specialists with profound knowledge in marketing and programming. Electronic marketing provides students with such education.
Students learn to use modern marketing technology for advertising brands and businesses in digital. Marketing analysis, digital marketing, SEO, and SMM hold a specific place in the program. Optional courses allow you to decide whether to make an emphasis on economic or IT disciplines. Students learn to solve issues, which are likely to appear in real work situations thanks to active teaching methods with lots of practical tasks.
You will learn
Electronic marketing
  • to run classical marketing research in the Internet
  • to create marketing strategies and tactics for attracting potential customers
  • to market a company
  • to develop a product concept and form a merchandise line
  • to build a brand of a company, create an attractive image and advertise it in social media
  • to run marketing companies with the help of paid traffic from browsers and social media
  • to be in charge of a website SEO promotion and its content
  • to develop Email-marketing strategies
  • to analyse the effectiveness of an advertisement and carry out web-analysis
  • to develop promo-materials
  • to calculate advertising budgets and make media-plans
  • to build product delivery channels for final customers
  • to organize sales and client services
You can work at
  • the sphere of marketing (social media and media marketing)
  • advertising organizations
  • any commercial organization (marketing department)
  • web-studios
  • e-commerce
  • startups
Electronic marketing
  • IT and Marketing
  • Mathematical Finance and Financial Management
  • Strategic Marketing
  • Basics of Algorithmization and Programming
  • Basics of Data Security
  • Network Applications Programming
  • Enterprise Economy
  • Information Systems Projecting
  • Object-Oriented Programming
  • Marketing Research
  • Distribution Channels and Marketing Logistics
  • Internet-Marketing and E-commerce
  • Web-Design and Usability
  • Customer Relationship Management
  • Software Solutions Marketing
  • Marketing Activity Legal Regulations
  • Database Control Systems