Economics
Specialisation: Marketing Communication
Academic degree: MSc
Study period: full-time – 1 year, part-time – 1 year, 5 months
Academic degree: MSc
Study period: full-time – 1 year, part-time – 1 year, 5 months
Marketing Сommunication is a prerequisite for the dynamic development of modern business. Consequently, knowledge in this field has become an essential component of the education of specialists engaged in various sectors of the contemporary economy.
In today's world, significant changes are occurring due to digital technologies and the development of new communication channels—social networks and interactive marketing platforms, the formation of big data, as well as many other phenomena that not only create new vectors for entrepreneurial activity but also impact the education system.
The primary goal of education is to develop competent specialists who acquire both theoretical and practical knowledge, mastering modern skills and technologies for communication support in business and the promotion of products and services in the new digital environment.
Prospects
As a result of mastering the educational programme, you will learn to:
- Conduct market research and use your knowledge of products, services, and brand image to launch products and marketing campaigns.
- Develop advertising materials and event ideas that help sell the company's products.
- Create marketing campaigns and identify the best communication channels for promoting products.
- Create content that helps promote the business.
- Determine which communication channels are best suited for promoting products and services.
- Develop social media promotion strategies for businesses.
You can work at
- Marketing Communications: Conducting market research and using knowledge of products, services, and brand image to create advertising content for product launches and marketing campaigns.
- Coordination of Advertising Campaigns: Developing advertising materials and event ideas.
- Brand Marketing: Creating marketing campaigns and materials that align with the company's brand style.
- Social Media: Marketing in social networks.
- Public Relations: Ensuring a positive image of the company and establishing connections with the public.
Majors
- Marketing Communications
- Theory and Practice of Communicative Management
- Social Advertising Communications
- Organization of Public Opinion
- Strategic Media Planning
- Strategies for Public Communication
- Personal Effectiveness and Career Management
- Branding Corporate Communications
- HR Management of Event Activities
- Promotion of Event Activities
