In November 2017 our first- and second-year students at the Faculty of Finance and Economics of Polotsk State University took part in the educational tour «Principles and peculiarities of marketing in Europe» (Minsk – Berlin – Amsterdam – Rotterdam – Brussels – Dresden).
The program included:
- The seminar «The international marketing and inter-branch development» and the excursion program in Warsaw;
- The educational visit to the University of Applied Sciences (Berlin, Germany) at the Faculty of Marketing and Communications, a cultural program in Berlin;
- Attending digital agencies and the excursion program in Amsterdam;
- Visit to the School of Management at the Erasmus University;
- Visit to the European Marketing Academy and European Social and Economic Committee in Brussels;
- The excursion in Dresden.
Olga Trus, a first-year student studying Business Accounting, Analysis and Audit: «I was lucky to visit Europe. The educational trip let me see different cities and countries, get interesting and useful information. I liked the University of Applied Sciences BBW Hochschule in Berlin most of all. All the specialists were very friendly. We had a lecture on European trends in the sphere of Marketing. After the lecture we went upstairs to have a cup of coffee and also have a look at the city. In Amsterdam there was a meeting with a representative of the digital agency AskPhill. He told about e-commercial and digital marketing in the Netherlands. Every city I visited during our educational trip, really impressed me – fantastic streets in Amsterdam or mysterious buildings in Rotterdam».
Anatoly Borodulkin, a first-year student studying Business Accounting, Analysis and Audit: «At the beginning of November I had a great chance to take part in the educational trip. Everything was perfect, even the weather. It was always sunny. My impressions and emotions exceeded all my expectations. The trip was wonderful! I was admired by the beauty of European cities, the atmosphere, nature and landscapes in Germany. We had a very intense program, visited many interesting places – BBW Hochschule (Berlin), digital agency AskPhill (Amsterdam), European Social and Economic Committee (Brussels). Apart from that we had excursions in every city. I liked the Reichstag building and the Brandenburg Gate in Germany. The Brandenburg Gate is one of the most significant sights in Berlin».
Alexandra Bykova, a second-year student studying Economics and Business Administration: «I’ve got many bright and unforgettable impressions during the trip. The students from different universities were very funny, but at the same time responsive. We’ve visited wonderful cities with quite impressive architecture. There were many interesting lectures. In general, it was my best trip».
