Department of Public Relations

The Department of Public Relations is essential for building and maintaining a positive image of the university. It fosters effective communication among students, faculty, staff, and the wider community, ensuring the university maintains an active and engaging presence in the media.

Our mission is to actively promote the university. The department’s work is guided by two key principles: transparency and responsiveness.

The Department of Public Relations is divided into three sectors, each with specialized functions that contribute to our overall strategic goals.

Information sector

• Gathers, analyzes, and distributes information.
• Monitors current events and achievements of the university.
• Manages the university's social media content by creating multimedia materials that showcase academic life, campus events, and the accomplishments of students, faculty, and researchers, as well as highlighting research projects and partnerships.
• Actively engages with social media followers by responding to inquiries and sharing relevant, interesting information.
• Handles media communications by establishing contacts with journalists, organizing press conferences and interviews, and drafting press releases and informational materials for the press.

Design sector

• Creates a visual identity that reflects the university's core values.
• Develops unique design solutions for informational materials, brochures, logos, booklets, presentations, and other elements of the university's brand image.
• Conceptualizes the visual and technical aspects of interior design.
• Crafts an appealing and memorable image of the university that communicates its academic excellence and innovative approach.

Web Administration sector

• Manages and supports the ongoing operation of the university's official website.
• Maintains the relevance, accuracy, and accessibility of published content.
• Creates new site sections and refines functionality to facilitate an intuitive user experience.
• Implements search engine optimization (SEO) strategies to elevate the university's visibility in search queries.